ALOHAS
Amsterdam store opening
A perfect blend of Spanish craftsmanship and Dutch culture.
For ALOHAS’ first store in the Netherlands, we reimagined one of the most iconic works of Dutch art—Girl with a Pearl Earring—by dressing her in what she might wear today: ALOHAS’ best-selling Tb.490 sneakers.
Spanish artist Iván Floro (@van_vuu) brought our modern Vermeer to life, adding his unique touch of craftsmanship—a value at the heart of ALOHAS.