ALOHAS
Holidays campaign
The campaign that encouraged everyone to give TIME.
ALOHAS’ on-demand orders may take longer than usual, that’s why the brand advocates for time, patience, and taking as long as you need to get things right.
For the 2024 Holiday season, we shared this same message with the public, encouraging them to give not just the brand's products, but something far more precious: a bit of their valuable time. This low-budget campaign took the form of 7 different prose letters, each addressed to those people we usually exchange presents with.
FOR MY LOVE
Not even her favorite restaurant can beat you. You were never the greatest chef but your questionable cooking skills are still the best choice for a romantic candlelit dinner, no doubt.
Over an hour in the kitchen, 2 or even 3, if something doesn’t go according to plan, which let’s be honest, it never does. You even put on an apron! You refused to go out for a drink to be in the kitchen instead, knife in hand, chopping, frying, slicing, trying…
The little drops of condensed water on the cold glass of a beer bottle might sound more dreamy than the drops of salty sweat on your face from the heat of the stove, but the look on her face when she sees the table ready… What are 3 hours compared to those 3 wonderful seconds? If anything, you should have spent longer.
TIME SHOWS YOU CARE, ALOHAS.
FOR MYSELF
Your agenda used to be packed 8 days a week. If it wasn’t work, it was after-work drinks. If it wasn’t dinner with friends, it was date night. Brunch, family lunch, just a beer, or party all night. Introducing… Ms. Busy-all-the-time.
People-pleaser by nature, you became your secondary roles. The attentive colleague, the good friend, the party pal, the loving girlfriend, the caring daughter… Being there for everyone except the one person you were closest to: YOU.
Of course a simple “no” makes you proud. It took you years to finally say it. Now long baths, sleeping in or doing nothing at all feel absolutely fine. It was hard, but now you’ve learned that you owe yourself just as much.
TIME SHOWS YOU CARE, ALOHAS.
FOR MY DAUGHTER
It all started years ago, when she was a tiny kid. You’d have a million things to do and yet, you could not resist those big pleading eyes. “Of course, let’s play”, you’d say.
Every. Single. Time.
You were never a morning person, but for her you woke up early countless days without even thinking about taking a nap, unless it was together. You spend your weekends helping with art projects and your weeknights working late hours just to be able to pick her up from school.
Now, it’s Sunday nights. Her idea to keep spending quality time together since she moved out. A movie, dinner and long talks that go on way past your bedtime. You’d think that after all these years it would finally be your time to rest, but… no, she’s still worth every minute.
TIME SHOWS YOU CARE, ALOHAS.