The most elegant Italian nonna shares her wisdom.
For ALOHAS’ debut in Milan, we wanted to embrace local culture—so naturally, we turned to the figure of the nonna. But when you're a fashion brand arriving in one of the world’s style capitals, not just any nonna will do.

We created a series of three capsule videos starring a sciura: an effortlessly chic Milanese lady with old money and timeless style. Like any other nonna, she gave life advice, but with far more elegance and attitude. The campaign culminated in raw content shot during Milan Fashion week, featuring the real ladies behind internet sensation: @sciuraglam.