The uncomfortable cause that cannot afford to wait.
Vicki Bernadet is a non-profit organization that supports victims of child sexual abuse—one of the most uncomfortable and overlooked issues in our society. Because of the topic’s sensitivity, the organization often struggles to secure funding.

To support their mission, we created a near zero-budget video ad using stock footage. It confronted the audience with stark comparisons between the organization’s data on child abuse and public statistics on more socially accepted or normalized topics. The result was a powerful, unsettling message that succeeded in pushing people from discomfort to action.